Course Description

COURSE OVERVIEW: While the consequences of poor academic writing may be a few bad grades, the consequences of poor writing in business can cost you a lot more. Your business may actually lose sales and anticipated revenue as a result of poor written communication.

With the appropriate writing skills, employee performance will be high and vice visa. Therefore, participants in this course will be introduced to advanced writing skills they need to employ in order to perform better.

Executives use writing extensively in carrying out their functions. Identifying the documents produced and used, and the skills required, as well as proceeding to acquire and sharpen them enhance the quality of documents for effective business communication

COURSE OBJECTIVES

At the end of the course the delegates would be able to:

• Master the confusing rules of grammar and punctuation so the meaning is crystal clear rather than confusing
• Write in English on paper and screen so audiences understand it the first time and believe
• Tailor English language for online mediums where word count matters
• Apply English language in business documents such as letters, reports, presentations and speeches
• Craft technical and non-technical reports that are clear, concise and coherent

TARGET AUDIENCE

• Team leaders Managers, Line Managers, Senior Managers

COURSE CONTENT

• Mastering the perplexing rules of English grammar: from Traditional based on Latin to Modern based on actual usage
• The Art of Punctuation – the traffic signals of language: tells us to slow down, notice this, take a detour, or stop
• Practical tips to avoid overused business words, replacing them with language that creates rich variety for our audiences
• Writing in Plain English that is clear, easy to understand and elicits the response you want
• 12 golden rules for successful writing that ensure people read what we write
• Inspiring, Influencing & Persuading through Storytelling: how to narrate experiences with enough detail and feeling so our audiences are engaged
• Newsworthy writing for external audiences that will grab interest and keep people reading to the end
• Accurate proof reading that picks up errors, confusion and potentially embarrassing mistakes
• Email etiquette: creating emails that are well written and structured to people understand why they should pay attention and respond
• How to produce relevant online content for websites and social media, and improve usability and search engine optimization
• Maximizing the response to your posts, tweets, comments and other feeds
• Blogging for business impact in an authentic way
• Impactful Presentations: presenting messages clearly so audiences participate positively and remember our key points
• Writing speeches that grab attention: motivating and persuading audiences when developing and delivering both informal talks and more formal speeches
• Gold standard letter writing for business: how to structure letters so our recipients read, understand and act on what they read
• Structuring reports so readers can find their way around the different sections in reports
• Using images, diagrams, graphs and tables to illustrate key points in reports
• Best practices for layout and design – typefaces, color, white space, margins, columns, numbering, page numbers, binding
• How to write reports for people who don’t have technical backgrounds
• Presenting complex processes, systems and other technical subjects in a clear, concise and coherent way

Delivery method: This will include combine lectures, discussions, group exercises and illustrations. Participants will also understand the theoretical and practical knowledge of the topic.

Venue:  

Fee:  

Duration: 1 week

Course Date: Nov 28th –December 2nd 2022