Course Description

Marketing communications and brand management play an essential role in the effectiveness of understanding global audiences and communication challenges. The primary focus is to enhance the skills and knowledge required to organize communication activities and manage and manage campaigns. This course will give the full understanding of marketing communication and brand management support.

Course Objectives:

At the end of this course, participants should be able to:

• Identify the benefits of marketing communication
• Explain brand switching and influencing purchase intent
• Manage Marketing communication Brand brace up activities using both on-line and offline media
• Illustrate the function of marketing communications for top executives
• Estimate the value of communication tools, by applying suitable standard such as cost and credibility
• Plan and deliver advertising, sales promotion, public relations and direct marketing campaigns that achieve goals

Who Should Attend?

Secretaries, Admin Officer, Sales Rep, Front Desk Officer, Marketing Managers

Delivery Method: This training course merges presentation with case studies, best practice guidance, videos, that will help you develop a comprehensive knowledge of marketing communication and branding.

Venue:  

Fee:  

Duration: 1 Week

Date: October 24th – 28th, 2022