Course Description

THE RATIONALE

This course is suitable for all those working in social media and digital marketing environment. It builds in transferable skills such as communication, team working, interpersonal skills and the ability to reflect on personal learning.

Understanding Social Media’s role within a company, utilizing and increasing presence through social media, use search engines optimisation (SEO), website optimization for mobiles, market to target customers using digital media, identify key bloggers and influencers and web development.

With a focus on total learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.

THE COURSE OBJECTIVES:

By the end of this training, participants will be able to:

• Complete a competitive analysis on a webpage
• Develop a solid approach for achieving a productive and successful relationship with your client
• Create influencer relationships and collaborations and analyze data to see which content gets the most shares
• Increase your productivity, to help you achieve your goals.
• Visualize, create and present final report of your findings and recommendations for SEO
• Acquire essential skills in Search Marketing, ecommerce, PPC Campaign optimization
• Have the skills to execute core digital marketing competencies quickly.

 THE COURSE OUTLINE

The course will cover the following:

MODULE 1:  INTRODUCTION TO THE DIGITAL MARKETING FIELD

• Content marketing
• Social Media Marketing
• Email marketing
• Mobile marketing

MODULE 2:  SEARCH ENGINE OPTIMISATION (SEO)

• Introduction to Google SEO
• Google SEO Fundamentals
• Optimizing a Website for Google Search
• Advanced Content and Social Tactics to Optimize SEO

 MODULE 3: Paid Search (PPC)

• Productivity and Creating Optimized Campaigns
• YouTube and Display advertising
• Managing and Improving Campaigns
• Visualizing and Presenting Results

MODULE 4:  Website optimisation

• Foundations of Conversion Rate Optimisation (CRO)
• Consumer Psychology – Understand User Behaviour
• Landing Page, Website and Ad Creative Optimisation
  Managing and Scaling an Optimisation Program

MODULE 5:  Google Analytics & Webmaster

• Goal and Event Tracking
• Advance Practice
• Back link Analysis
• Data Analysis

TARGET AUDIENCE

Officers in IT Departments, Middle-level and Senior Managers, Secretaries and Personal Assistants

Delivery Method: Combines lectures, discussions, group exercises and illustrations

Venue: Online Class

Fee:

Duration: 1 week

Course Date:  Feb 6th -10th 2023