Course Description

The Strategic Planning Workshop™ is an intensive, one-day educational program designed to educate client company executives in preparation for their strategic planning sessions. Birnbaum Associates has conducted this hands-on workshop for thousands of executives in diverse industries across the United States. Over the years, it has proven to be as stimulating as it is educational.

Workshop Objective:

By attending The Strategic Planning Workshop™, your management team will benefit from first-hand planning experience. They’ll work as members of a planning team developing a “mini” strategic plan for an actual case. Your managers will learn to:

• Recognize those specific opportunities which align with your company’s strengths.
• Focus your company’s most significant opportunities.
• Build on those strengths to best employ available resources.
• Evaluate alternative strategies … and select those which focus on your most significant opportunities.
• Utilize strategic planning for increasing employee motivation.
• Redirect managerial attention from tasks to opportunities.
• Build commitment among team members.
• Motivate your company’s employees… even those beyond the planning team.
• Your managers will learn the specific steps of the strategic planning process… including…
• How best to prepare for their strategy sessions – who’s involved? What information will you need? How to develop your planning session agenda.
• How to conduct the strategy sessions for maximum productivity, maximum participation, and maximum creativity.
• How to follow up after the strategy sessions… to assure implementation of the resultant strategies.

Who should attend?

The members of your strategic planning team… top-level managers responsible for business strategy: CEO, president, vice-presidents, directors, division managers, marketing executives, financial executives, and other high-level functional managers.

Delivery Method:

Lectures, discussions, syndicate work, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue:  

Fee:  

Duration: 1 week

Course Dates: August 8th-12th, 2022