As management consulting services become increasingly commoditized, the client experience has emerged as the primary differentiator for top firms. Research indicates that consulting clients now rank the experience of working with consultants almost as highly as the outcomes delivered.

Forward-thinking firms are reimagining every touchpoint in the consulting journey—from proposal to final deliverable—with a focus on transparency, collaboration, and measurable value demonstration. Digital collaboration tools, regular value-check meetings, and custom client portals are replacing traditional presentation-heavy approaches.

The consulting firms seeing the highest client retention rates (over 85%) have implemented systematic client experience programs that measure satisfaction at multiple points and continuously refine their delivery models based on feedback. For consultancies of all sizes, investing in client experience capabilities may now yield higher returns than traditional marketing efforts.