Course Description

Branding isn’t just a logo design or trademarking a brand name. It encompasses a variety of branding strategies for a holistic view of your organization’s visual identity and brand values. Once you’ve got branding down, it requires thought to build brand awareness for a successful brand overall.

A good brand strategy can help a company or organization create a cohesive picture and stand out in a sea of noise. A strong brand identity helps customers identify with your company or organization’s mission and develop loyalty for your product or service.

Course objective:

At the end of this training, participants will be able to:

• Describe what a brand is and what branding is about
• State various types of brand architecture and brand extension
• Identify your brand’s products, its features, and their values
• Create a mission, vision, and style statement for a brand
• Describe the basics of positioning a brand
• Demonstrate a sound knowledge of the basics of creating a visual identity, including a brand name, slogan, and logo
• Assist your employees live the brand by empowering them to be ambassadors and creating strong brand touch points
• Effectively plan an internal and external brand launch
• Evaluate and monitor your brand, and understand how to respond to the results

Who should attend?

• All entrepreneurs running physical product business, who want to take their brand to the next level
• Physical product startups founders
• Marketing and brand managers
• Anybody interested and willing to learn more about branding
• Case studies involve mostly sectors like: fashion, accessories, food or homeware. Perfect for Lifestyle Brands, but ALL Industries are WELCOME!

Delivery Method:

Lectures, discussions, case studies, role – play and group exercises. Audio – Visual aids will be used to reinforce these training and learning methods.

Venue:  

Fee:  

Duration: 1 Week

Date: March 6th – 10th, 2023